Picture of Johnathan Pritchett
PM 464/664/864 Starting and Growing Digital Ministry for Churches Monday, 8 December 2014 8:00 AM – 5:00 PM CDT
by Johnathan Pritchett - Monday, December 1, 2014, 03:09 PM

Planning, Launching, Managing, and

Growing Your Digital Ministry

Prepared by Dr. E. M. Kaye

“The single most important thing you can do for your ministry’s use of the internet and social media is to design, document and implement a digital strategy. It is not enough to rely on one person in your ministry to put up an attractive website or to give a volunteer the task of managing your Facebook page. You must be intentional”

David T. Bourgeois, Ministry in the Digital Age

This new course, never before offered in any college or seminary, will provide students with a comprehensive digital ministry plan including the tools and technologies necessary to sustain and grow their church in the Christian digital age.

Part One – Morning Session

The first part of the course focuses on the development of a strong digital ministry plan and the role of digital ministry in the growth of their church and the fulfillment of Christ’s Great Commission. Students will learn:

· About challenges and opportunities presented to Christian churches by the digital age.

· To evaluate the digital needs of their church and create a digital profile of members.

· To develop and conduct a digital needs assessment.

· The importance of a statement of purpose and a digital vision statement.

· To set and evaluate measurable goals.

· How to create a realistic digital ministry action plan and timeline.

· What budget items to include in a digital ministry.

· How to recruit and select a digital ministry team.

· About leadership trends and requirements for churches in the digital age.

· Best tools to promote and grow a digital ministry.

Part Two – Afternoon Session

The second part of the course focuses on the key digital tools and technologies pastors and Christian leaders need to start, manage, and grow their digital ministry. Students will learn how to:

· Set up an effective church website.

· Manage a church blog.

· Tape a podcast and upload it to iTunes for distribution.

· Give their church newsletter or bulletin a digital makeover.

· Create an ebook from repurposed content.

· Digitize giving and donation programs.

· Discover the fundraising power of crowdfunding.

· Select the best social media for their church.

· Optimize their digital tools for mobile ministry.

The textbooks for this course will be The Christian Church in the Digital Age by E. M. Kaye PhD. and Ministry in the Digital Age by David Bourgeois.